Driving traffic to a website and driving traffic (foot traffic) to your bricks and mortar store requires COMPLETELY different tactics.
There is a system that that you can use to get direct targeted traffic to your physical store using facebook. Let me break it down for you..
Starting with local advertising within your geographical area, targeting your industry and Client demographics, we only need to offer a simple sales hook, such as a one-off discount, freebie giveaway, or other value add-on to attract the customer to first exchange their Name and E-mail address for a discount code, and second, come into store to redeem their offer.
Sounds pretty simple. And It is. Yet how many Retail Owners and Managers Don't do this very thing??
They come up with all sorts of excuses..
I Don't have time to do that.
It's too expensive to place an ad.
I don't have the expertise to set it up.
I can't afford to pay a specialist to do all that for me.
The truth is.. No Managers have time.
We are the busiest group of workers in any industry. We struggle every day to get everything we need and want to completed. It does cost money to advertise, but what your NOT spending in the right space, your are Losing 10x in your store.
Todays targeted marketing using Facebook Algorithms is by far, the most cost effective Ad Spend available to Small Business. I recently worked with a customer who was spending $20,000 on Print Media in newspaers.
Who the hell reads newspapers these days?? ..and those that do... who of those people read through and act on ads?? These days, the only reaction to ads... is a click of the mouse! You know this to be true.
Now you could contact a Social Media Marketing Specialist. They can charge up to $10,000 per month. And if you can afford that, it probably will be worth the money you spend. But i'm a little more realistic than that.
Let me give you a tour...
Immagine you own a Fishing Tackle store in the Heart of the city. How do you get new customers into your store?
First we look at your target market... We looked at the research of fishermen and know your target client is between 40 and 70 years old. Male. Lives locally within 25km. Has fishing and Boating as his recreational hobby of course. ..and loves to eat seafood.
We can target Just These Individuals. And not waste valuable advertising dollars placing our ad infront of a 22 year old female reading an ad in a fashion magazine.
This is where we start.. your ideal target audience, and then we slowly branch out from there.. ever increasing your store's awareness. Before long, Word of mouth from these customers will take hold, and with amazing customer service and value.. you wont even need to advertise anymore.
We place a simple targeted ad, offering 15% of when you come into store and redeem a specific voucher. And on top of that (because we love to add value) we are going to give you a small gift, just to say thankyou for coming in.
We all know the hardest part is getting them into the store. When they arrive, they will see what a fantastic store you have, and anyone they talk to about fishing, will have no choice but to listen to how good your store is.
By offering this, and then accepting you offer, you have also contributed to your most valuable business asset.. Your Client List.
This is a list of dedicated, industry passionate clients, that you can throw gobs of value at.
You will constantly keep them engaged, entertained, and most importantly you will keep Your Brand at the forefront of their mind, Anytime they even think about fishing.
It really is that simple. Combine that strategy with Blog, a new Facebook and Instagram page you invite them to join, A weekly E-mail newsletter and you will never be far from their thoughts.
This is our Ideal Client.. and This is how we acquire them for life.
Check out the Up-N-Running Sales funnel for yourself. Pretend you have just clicked a compelling Ad about a product you use and love.
Follow the steps through.. See how a simple cusomizable Sales Funnel could work for your business within your industry.
Fishing Tackle Store
Some Funnel Designers charge $2,000 for a simple opt-in funnel.. and why do people buy it? because its worth it. You can get this set up FREE, and all you need to do, to use it in your business is HOST it. This will require a couple of bits of software, that will cost you about $120 a month. And thats it.
You can even sign up for a FREE 2 week trial. It wont cost you a cent. Im going to give you all the tools, the links, the instructions on how you can set this up for your business in just a couple of hours.