When diving into social media for your business, you need to have a goal. You need to have an objective.
Will you be trying to get traffic to your website?
Will you be building your E-mail Marketing list?
Will you be trying to make Sales?
Do you want to expand your Brand Reach?
Do you want your website to rank higher on Google?
These are all important to any small business, and I guess we want all of these things. But its important to focus on just ONE objective. At least One at a time. Because each of these objectives are going to require a different strategy... A different execution.
Become laser focused on just ONE objective, and you will reap more reward through that channel than trying to spread your efforts across multiple objectives, or worse, randomly scattering your message across your social profile.
For example: Chasing traffic to your website, clicks on your page. This will require a simple, yet very straight forward approach. As simple as engaging and ‘Asking people to click’.. Simple. Creating Sales Leads however will require something else. For this you are going to have to offer a ‘Lead Magnet’ Something you can give away in exchange for their E-mail address, thus adding them to your list. Yet another step forward, to a Sale, and making them a customer, will require a Sales Page. Three very different strategies there, to attack three very different objectives. A Program like Clickfunnels can help with all of these.
Brand reach is going to require ‘User Engagement’. This will require striking a different chord with your audience. You will probably need to use some humour here, and again a call to action, such as asking them to like and share, but ultimately your audience is going to have to WANT to share this with their friends. Creating Exposure and boosting your website ranking will also require the same, but you will have to add VALUE.. Value is the most important thing you can give away, and with the addition of some handy backlinks, you should see your overall google rankings rise up the pages.
Whatever your business objective, you should seek out the help of a Qualified Retail Social Media Management company to help keep you on track.