7 Marketing Ideas to Boost your Retail Business
1. Capitalize on customers already walking into your store
Make sure it’s a positive experience, every time someone walks into your store. Be happy, and engaging to your customers. Make sure you keep a clean and tidy store, and invite each and every person to join your e-mail list or club for up to date info and deals, and perhaps special “member only” deals.
2. Update your website
In this fast paced day and age, your web visitors have a short attention span of about 7 to 8 seconds. If they don’t find anything engaging in that brief moment, they will click off.
Myth – if you build it, they will come.
Some businesses pay tens of thousands of dollars to a web design company to redesign and rebuild their website. Unfortunately, the old style of website, with numerous pages of information and content listings, dropdown menus, pages and pages of stock choices… are now making way for simple, “Sales Guided” websites called Sales Funnels. In the same way IKEA guide each and every visitor through their sales process, your new Sales Funnel Style site will do the same.
Testing has been done comparing the sales style, and it’s a whopping average 63% increase on people pressing the “Buy Now” button. The best part is, you can set up your own sales funnel with little to no knowledge about web design or coding… you only need to know your customer.
3. Update google maps
If you have a physical address, you need to update your Google My Business Profile.
Set up a Google My Business Page at http://plus.google.com/pages/create
Customize your profile
Add your Services
Create your first post as an offer
Add valuable content and some photo’s to make the page look full.
4. Engage on social media
You should be at the forefront on everyone’s mind within your own industry. This means engaging constantly on social media.
Choosing the right Social Media Platform to match your Objective.
Exposure / Fan Base Instagram, Snapchat, Twitter
Brand Loyalty / Traffic Facebook, Youtube, Google
Web Traffic / Sales Pinterest, LinkedIn
This is pretty good guide to follow, but depending on your business, there may be a little cross-over. Have a lengthy chat to your Retail Social Media Management Agency to come up with the best platform for your business.
Don’t go more than 3 platforms. This will just become too much to handle, and things will get missed. Give each platform a good solid 6 months of engagement. If one of the platform isn’t working for you.. Try another. But give it a fair day in court to make sure first.
5. Be “The Expert” of your industry in your area
Your local area is your domain. Like a Dominant Alpha Male Gorilla, protecting his harem, you need to Out-Do, Out-Smart and Out-Voice your local competitors.
6. “Value Add” onto your product
If you’re selling a product that can be purchased somewhere else.. you need to have a strategic edge. Why are people going to buy from YOU rather than somewhere else?
You may be the cheapest around… but if you aren’t..
“There is NO strategic advantage in being the 2nd cheapest”
Meaning.. if you’re not the cheapest, you may as well be the most expensive.
But how do you sell if you’re the most expensive? You ADD VALUE to your product.
There are several ways you can add value to the items you sell depending on what industry you are in. Here is a short list of ‘Value Add Ons’ a retailer may choose to provide…
Bonus Item (to compliment the product)
Comprehensive and Targeted instructions (more than just manufactures)
Youtube channel – complete with “how to” tutorial videos
In-Store Demonstration, or Try Before You Buy
Anything Above and Beyond what your competitor is offering.
7. Localised Facebook Advertising
The ideal thing about Facebook, is the targeted advertising. You literally have the means to target people in your local area, with specific Age, Gender, Interests and buy habits. NEVER BEFORE have we had such a specific marketing reach at our disposal.
Run a simple marketing campaign, capture your prospect leads and build your marketing list. Use an Auto Responder to continuously keep your brand in the mind of your prospect.
Build Your Marketing List – autoresponder marketing
Matty Mac – Retail Business Consultant - https://www.ozretailgroup.com/